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POST/v1/custom-fieldsbeta

Create a custom field

Needs
Create and edit contacts, tags, contact groups and custom fields (crm:write)
Plan
Any plan with API access
Limits
60 a minute per key
Dry run
Yes — every check runs with ?dry_run=true, nothing changes
Undo
Delete it with Delete a custom field.

Creates a custom field for contacts.

  • key: lower-case snake_case starting with a letter (a–z, 0–9, _, up to 64), unique in your workspace. Reserved names such as name or phone_number are refused.
  • type: select, radio and multiselect need options (unique values); every other type takes none.
  • A workspace has at most 100 custom fields.

A key that already exists is refused with 409 (reason: duplicate), so a retry never makes a twin.

Try it

Body

Unique key, e.g. `loyalty_tier`. Used in `attributes` and message variables.

The label your team sees.

Field type.

Choices for `select`, `radio` and `multiselect`: strings (label = value) or `{label, value}`.

Hint shown in the empty input.

`true` = your team cannot edit the value in the app; the API still can.

`manager_only` hides the field from agents.

Protects against doing it twice if you retry: a retry with the same key gets the first answer back instead of running again.

Test mode (dry run): nothing will change
Turns test mode off for this page only. It switches back when you leave the page.

Code and response

curl -X POST 'https://mcp.wa-api.cloud/v1/custom-fields?dry_run=true' \
  -H "Authorization: Bearer $API_KEY" \
  -H 'Content-Type: application/json' \
  -H "Idempotency-Key: $(uuidgen)" \
  -d '{
  "key": "loyalty_tier",
  "label": "Loyalty tier",
  "type": "select",
  "options": [
    "gold",
    "silver",
    "bronze"
  ]
}'

The code reads your key from $API_KEY.

Body

Body fields
FieldTypeWhat it is
keyrequiredstringUnique key, e.g. loyalty_tier. Used in attributes and message variables.1–64 characters
labelrequiredstringThe label your team sees.1–255 characters
typerequiredstringField type.one of: text, textarea, select, multiselect, checkbox, radio, date, datetime, number, email, url, phone, int, float, boolean, decimal
optionsarray of string | objectChoices for select, radio and multiselect: strings (label = value) or {label, value}.0–100 items
placeholderstringHint shown in the empty input.0–255 characters
read_onlybooleantrue = your team cannot edit the value in the app; the API still can.default false
visibilitystringmanager_only hides the field from agents.one of: visible_to_all, manager_only · default "visible_to_all"

Headers

Headers
FieldTypeWhat it is
AuthorizationrequiredheaderBearer $API_KEY — your API key.
Api-VersionheaderThe API version to use, e.g. 2026-10-01. Default: the version your key is pinned to.one of: 2026-10-01 · pattern ^\d{4}-\d{2}-\d{2}$
Idempotency-KeyheaderAny unique string (8–128 characters). A retry with the same key returns the first answer instead of running twice. Kept 24 hours.pattern ^[A-Za-z0-9._:-]+$ · 8–128 characters

Response 201

The new custom field.

Response fields
FieldTypeWhat it is
fieldrequiredobject
idrequiredstring
keyrequiredstringUse this key in attributes: { "<key>": value }.
labelrequiredstring or null
typerequiredstring or null
optionsrequiredarray of object or nullAllowed values for select / multiselect / radio fields.
labelrequiredstring
valuerequiredstring
read_onlyrequiredboolean
visibilityrequiredstring or nullvisible_to_all or manager_only.
in_userequiredboolean or null
created_atrequiredstring or null
dry_runbooleantrue when this was a dry run: every check ran and nothing changed.

Errors

Errors are application/problem+json. Branch on code.

StatusCodeWhen
400invalid_input

A field is missing or has the wrong format. errors[] points at each field.

401unauthenticated

The Authorization header is missing, the key is unknown, expired or revoked.

403entitlement_required

The workspace's plan does not include API access (api_access).

403forbidden

The workspace already has 100 custom fields (reason: custom_field_limit).

403insufficient_scope

The key does not have the permission this operation needs.

409conflict

A custom field with this key already exists (reason: duplicate). Also returned while a request with the same Idempotency-Key is still running.

429rate_limited

The key or workspace went over its rate limit. Wait for Retry-After seconds.

503upstream_unavailable

A service behind the API is briefly unavailable. Safe to retry with backoff.

504timeout

The change did not finish in time. Retry with the same Idempotency-Key: it never runs twice.

Examples

A loyalty tier with three choices

Request body

{
  "key": "loyalty_tier",
  "label": "Loyalty tier",
  "type": "select",
  "options": [
    "gold",
    "silver",
    "bronze"
  ]
}

Response 201

{
  "field": {
    "id": "32",
    "key": "loyalty_tier",
    "label": "Loyalty tier",
    "type": "select",
    "options": [
      {
        "label": "gold",
        "value": "gold"
      },
      {
        "label": "silver",
        "value": "silver"
      },
      {
        "label": "bronze",
        "value": "bronze"
      }
    ],
    "read_only": false,
    "visibility": "visible_to_all",
    "in_use": false,
    "created_at": "2026-09-02T08:00:00Z"
  }
}

Operation path

The same operation is also at POST /v1/ops/crm_create_custom_field, with every field in the JSON body.