/v1/custom-fieldsbetaCreate a custom field
- Needs
- Create and edit contacts, tags, contact groups and custom fields
(crm:write) - Plan
- Any plan with API access
- Limits
- 60 a minute per key
- Dry run
- Yes — every check runs with ?dry_run=true, nothing changes
- Undo
- Delete it with Delete a custom field.
Creates a custom field for contacts.
key: lower-case snake_case starting with a letter (a–z, 0–9,_, up to 64), unique in your workspace. Reserved names such asnameorphone_numberare refused.type:select,radioandmultiselectneedoptions(unique values); every other type takes none.- A workspace has at most 100 custom fields.
A key that already exists is refused with 409 (reason: duplicate), so a retry never makes a twin.
Try it
Protects against doing it twice if you retry: a retry with the same key gets the first answer back instead of running again.
Code and response
curl -X POST 'https://mcp.wa-api.cloud/v1/custom-fields?dry_run=true' \
-H "Authorization: Bearer $API_KEY" \
-H 'Content-Type: application/json' \
-H "Idempotency-Key: $(uuidgen)" \
-d '{
"key": "loyalty_tier",
"label": "Loyalty tier",
"type": "select",
"options": [
"gold",
"silver",
"bronze"
]
}'The code reads your key from $API_KEY.
Body
| Field | Type | What it is |
|---|---|---|
| keyrequired | string | Unique key, e.g. loyalty_tier. Used in attributes and message variables.1–64 characters |
| labelrequired | string | The label your team sees.1–255 characters |
| typerequired | string | Field type.one of: text, textarea, select, multiselect, checkbox, radio, date, datetime, number, email, url, phone, int, float, boolean, decimal |
| options | array of string | object | Choices for select, radio and multiselect: strings (label = value) or {label, value}.0–100 items |
| placeholder | string | Hint shown in the empty input.0–255 characters |
| read_only | boolean | true = your team cannot edit the value in the app; the API still can.default false |
| visibility | string | manager_only hides the field from agents.one of: visible_to_all, manager_only · default "visible_to_all" |
Headers
| Field | Type | What it is |
|---|---|---|
| Authorizationrequired | header | Bearer $API_KEY — your API key. |
| Api-Version | header | The API version to use, e.g. 2026-10-01. Default: the version your key is pinned to.one of: 2026-10-01 · pattern ^\d{4}-\d{2}-\d{2}$ |
| Idempotency-Key | header | Any unique string (8–128 characters). A retry with the same key returns the first answer instead of running twice. Kept 24 hours.pattern ^[A-Za-z0-9._:-]+$ · 8–128 characters |
Response 201
The new custom field.
| Field | Type | What it is |
|---|---|---|
| fieldrequired | object | |
| idrequired | string | |
| keyrequired | string | Use this key in attributes: { "<key>": value }. |
| labelrequired | string or null | |
| typerequired | string or null | |
| optionsrequired | array of object or null | Allowed values for select / multiselect / radio fields. |
| labelrequired | string | |
| valuerequired | string | |
| read_onlyrequired | boolean | |
| visibilityrequired | string or null | visible_to_all or manager_only. |
| in_userequired | boolean or null | |
| created_atrequired | string or null | |
| dry_run | boolean | true when this was a dry run: every check ran and nothing changed. |
Errors
Errors are application/problem+json. Branch on code.
| Status | Code | When |
|---|---|---|
| 400 | invalid_input | A field is missing or has the wrong format. |
| 401 | unauthenticated | The Authorization header is missing, the key is unknown, expired or revoked. |
| 403 | entitlement_required | The workspace's plan does not include API access ( |
| 403 | forbidden | The workspace already has 100 custom fields ( |
| 403 | insufficient_scope | The key does not have the permission this operation needs. |
| 409 | conflict | A custom field with this key already exists ( |
| 429 | rate_limited | The key or workspace went over its rate limit. Wait for |
| 503 | upstream_unavailable | A service behind the API is briefly unavailable. Safe to retry with backoff. |
| 504 | timeout | The change did not finish in time. Retry with the same Idempotency-Key: it never runs twice. |
Examples
A loyalty tier with three choices
Request body
{
"key": "loyalty_tier",
"label": "Loyalty tier",
"type": "select",
"options": [
"gold",
"silver",
"bronze"
]
}Response 201
{
"field": {
"id": "32",
"key": "loyalty_tier",
"label": "Loyalty tier",
"type": "select",
"options": [
{
"label": "gold",
"value": "gold"
},
{
"label": "silver",
"value": "silver"
},
{
"label": "bronze",
"value": "bronze"
}
],
"read_only": false,
"visibility": "visible_to_all",
"in_use": false,
"created_at": "2026-09-02T08:00:00Z"
}
}Operation path
The same operation is also at POST /v1/ops/crm_create_custom_field, with every field in the JSON body.